Education

Copyediting at New York University
2000 – 2001 New York, NY
Master’s in Clinical Psychology at Pepperdine University
2018 – Present Malibu, CA
Communications & Journalism at Yeshiva University
8/94 – 5/98 New York, NY

Awards

2010
Mobile Content Strategy, Duo Consulting
2015
#4 of The 100+ tech & business women speakers you need, The Next Web
2012
Hubspot’s 15 Smart Marketers, Hubspot
2012
Content Hero, UK: “Top 40 Marketers in the World”, Content Hero, UK

Clients

  • AT&T Small Business Advertising
  • Nationstar Mortgage Mr. Cooper
  • Toyota
  • Sony
  • Capital Group
  • MGM Grand
  • Intel
  • Fiji Water
  • Cuties
  • POM Wonderful
  • Cisco
  • BizarreVoice
  • Contagion the Film
  • SoCalGas
  • Jinza Couture
  • Veilability Wedding Platform
  • Women in Technology International
  • SingleGrain

Specialties

  • Content Strategy Content Marketing
  • Content Development
  • Content Management
  • CMS Migrations
  • Omni-Channel Strategy
  • Taxonomy
  • IA
  • light UX
  • SEO
  • SEM
  • Email Marketing
  • Lead Generation
  • Inbound Marketing
  • Audience Building and Development

Skills

  • SEO
  • SEM
  • CRO
  • PPC
  • Content Management
  • Media Mixes
  • Omni-channel/social strategy
  • Content Governance
  • Project Management
  • mobile content strategy
  • HTML
  • CMS workflows
  • Content Marketing Management
  • Storytelling
  • Branding
  • User Research
  • Persona Development
  • brand publishing style guides
  • editorial guidelines
  • UI
  • UI copywriting
  • Financial Copywriting
  • Editing
  • Ideation
  • Go to Market Strategy
  • Google Analytics
  • Kiss Metrics
  • SEO MOZ
  • Screaming Frog