Content Strategy Based on Metrics

Yahoo Movies Content Strategy (Baran, Graham)

Description

Changed Yahoo business model and raised Internet Comscore rankings for all entertainment and lifestyle properties. This presentation (can’t reveal the entire secret sauce) provides a new way of packaging movie marketing priorities. We explained to each property what they needed to provide and how to spin said content into click through gold to the tune of 300-600K clicks per second!

For

Yahoo Movies

Type

content creation, content strategy, celebrity, omg, entertainment, slideshow, ctr