Content Strategy/Redesign for CP Newsletter/Blog

Challenge: With a daily newsletter to produce, editors and writers were tasked with extremely tight deadlines for creating, publishing, proofing and sending test email newsletters to the QA team in time. The in-house CMS required manual HTML hyperlinking, no tagging capabilities, or SEO friendly functionality and a Web 1.0 publishing environment to boot! My first action – redesign the newsletter using best practices. Craft subject headlines against metrics, create sharper content, alt-tags, and SEO friendly content. Change the production process from 15 steps to 5 and rethink the entire publishing process with the product team.
Result: Higher opens, click throughs, less production time, elimination of a php-based tool, time effectiveness and high SEO value.

Outlook Amusements
email newsletter redesign, production process, content creation, content maintenance, content governance, web 2.0, seo, content strategy example

Back and front end newsletter redesign