Suzanne Baran — Content Strategy & Content Marketing Services based in Los Angeles, CA

Horoscope Page Content Strategy

Content Strategy, new age, horoscope, newsletter, blog, web 1.0, cms


Redesigning Web 1.0 screens, purchase processes, revamping ad copy, sales copy, purchase paths, increasing newsletter sign-ups, CRM emails, product releases and offerings, creating video content – a complete overhaul of the highest clicked page on the site – the landing page for all newsletter subscribers (3 million subscribers – 234K PVs per day).


I scoped and implemented a migration from Web 1.0 CMS to WordPress which increased visibility tenfold!

My WordPress tutorial was the first in the company’s history – I taught the Director of Technology to use and disseminate learnings to the entire product, tech, and marketing teams.

Regarding SEO – newsletters were not written according to best practices. In addition to training my staff and freelancers, I created tutorials.

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