Suzanne Baran — Content Strategy & Content Marketing Services based in Los Angeles, CA

Horoscope Page Content Strategy

Content Strategy, new age, horoscope, newsletter, blog, web 1.0, cms

www.californiapsychics.com/

Challenge:

Redesigning Web 1.0 screens, purchase processes, revamping ad copy, sales copy, purchase paths, increasing newsletter sign-ups, CRM emails, product releases and offerings, creating video content – a complete overhaul of the highest clicked page on the site – the landing page for all newsletter subscribers (3 million subscribers – 234K PVs per day).

Results:

I scoped and implemented a migration from Web 1.0 CMS to WordPress which increased visibility tenfold!

My WordPress tutorial was the first in the company’s history – I taught the Director of Technology to use and disseminate learnings to the entire product, tech, and marketing teams.


Regarding SEO – newsletters were not written according to best practices. In addition to training my staff and freelancers, I created tutorials.

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