Horoscope Page Content Strategy
Redesigning Web 1.0 screens, purchase processes, revamping ad copy, sales copy, purchase paths, increasing newsletter sign-ups, CRM emails, product releases and offerings, creating video content – a complete overhaul of the highest clicked page on the site – the landing page for all newsletter subscribers (3 million subscribers – 234K PVs per day).
Results:I scoped and implemented a migration from Web 1.0 CMS to WordPress which increased visibility tenfold!
My WordPress tutorial was the first in the company’s history – I taught the Director of Technology to use and disseminate learnings to the entire product, tech, and marketing teams.
Regarding SEO – newsletters were not written according to best practices. In addition to training my staff and freelancers, I created tutorials.
|Content Strategy, new age, horoscope, newsletter, blog, web 1.0, cms|