Content Workflow Process Creation

Content Workflow Process Creation


Challenge: Incorporate a content strategist into an existing copy department workflow.
Result: Demonstrated ways the department could develop a stronger workflow process to avoid multiple revisions and burning too many hours/time. Increasing profitability was a driving factor from this deck and it shaped the content team’s revised approach.


EMG – Earthbound Media Group


content workflow, content approval process, content creation process, content strategy