Created messaging hierarchy and overall content strategy and content matrix; collaborated with UX on Drupal content templates, content hierarchy, tone and strategy for Bazaarvoice site redesign.
Created content strategy, metatdata schema, content template layouts in Drupal, headlines and messaging in addition to copy for Bazaarvoice, a social commerce behemoth.
Provided content matrix, metadata scheme, content hierarchy, template modeling and actual copy for case study.
Project began in June-July 2011 - visitors per month totaled 400k. In December 2011, visits increased to 1.4m per month!