redesign, user experience, content strategy

Social responsibility content organized into three buckets and paired down content and copy, completed all Information Architecture and taxonomy for ease of use.

UX and IA sketch for section redesign

Brand parallax page


Complete redesign of all sections across multiple departments, brands and cross-functions. Modeled after ipad experience, responsive design. Created parallax experience with UX team. Hired copywriter and championed all content wrangling, research, metadata, content strategy, matrix and content management.


Roll Global – parent company of Fiji Water, Wonderful Pistachios, Wonderful Almonds, Teleflora, Cuties, POM Wonderful, Justin Wines, Landmark Vineyard, Suterra


web site, tablet and mobile redesign, parallax site