Roll.com redesign, user experience, content strategy
web site, tablet and mobile redesign, parallax sitewww.roll.com
Complete redesign of all sections across multiple departments, brands and cross-functions. Modeled after ipad experience, responsive design. Created parallax experience with UX team. Hired copywriter and championed all content wrangling, research, metadata, content strategy, matrix and content management.ForRoll Global – parent company of Fiji Water, Wonderful Pistachios, Wonderful Almonds, Teleflora, Cuties, POM Wonderful, Justin Wines, Landmark Vineyard, Suterra
Social responsibility content organized into three buckets and paired down content and copy, completed all Information Architecture and taxonomy for ease of use.
UX and IA sketch for section redesign
Brand parallax page
Cuties: User Experience and Content Strategy Next
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