Wonderful Company redesign, user experience, content strategy

Complete redesign of all sections across multiple departments, brands and cross-functions. Modeled after ipad experience, responsive design. Created parallax experience with UX team. Hired copywriter and championed all content wrangling, research, metadata, content strategy, matrix and content management.

Role
Content strategy
For
– formerly ROLL GLOBAL – Fiji Water, Wonderful Pistachios, Wonderful Almonds, Teleflora, Cuties, POM Wonderful, Justin Wines, Landmark Vineyard, Suterra
Date
2012
Type
web site, tablet and mobile redesign, parallax site
URL
www.roll.com

Social responsibility content organized into three buckets and paired down content and copy, completed all Information Architecture and taxonomy for ease of use.

UX and IA sketch for section redesign

Brand parallax page