Social responsibility content organized into three buckets and paired down content and copy, completed all Information Architecture and taxonomy for ease of use.

UX and IA sketch for section redesign

Brand parallax page

Complete redesign of all sections across multiple departments, brands and cross-functions. Modeled after ipad experience, responsive design. Created parallax experience with UX team. Hired copywriter and championed all content wrangling, research, metadata, content strategy, matrix and content management.


  • Role Content strategy

  • For – formerly ROLL GLOBAL – Fiji Water, Wonderful Pistachios, Wonderful Almonds, Teleflora, Cuties, POM Wonderful, Justin Wines, Landmark Vineyard, Suterra

  • Date 2012

  • Type web site, tablet and mobile redesign, parallax site

  • URL www.roll.com

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Nationstar | Mr. Cooper Go To Market Plan