Message map and value propositions for advertising solutions product line

AT&T Advertising Solutions offers marketing and sales tools for small to medium sized businesses. Their branding strategy, content strategy, product management and strategy had been unclear. The unit was suffering. I created this map as a guide to the segment’s pain points, features to address pain points, competitive analysis and landscapes, and key value propositions.

  • For AT&T Advertising Solutions

  • Type message map, content strategy, at&t, content marketing, product strategy

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