Message map and value propositions for advertising solutions product line
AT&T Advertising Solutions offers marketing and sales tools for small to medium sized businesses. Their branding strategy, content strategy, product management and strategy had been unclear. The unit was suffering. I created this map as a guide to the segment’s pain points, features to address pain points, competitive analysis and landscapes, and key value propositions.
AT&T Advertising Solutions
message map, content strategy, at&t, content marketing, product strategy