Suzanne Baran — Content Strategy & Content Marketing Services based in Los Angeles, CA

Women in Technology International content strategy site redesign

Site redesign, content strategy, UX, content marketing, social media, analytics

www.witi.com

Women in Technology International, a global network for female professionals required a site redesign but did not know where to begin or how to comprise a content strategy. I audited
the site – measured content performance and quality against 10 criteria.

  • Examined and prepared Google Analytics reports – for insight into performance and opportunity areas

  • Fixes & Recommendations – short & long term (Strategic, Editorial & Tactical)

  • Deliverables – revised Sitemap, content scorecard, findings & recommendations & content audit

ForWomen in Technology International

New layout for landing pages

Women in Technology International site redesign including audit, stratgic recommendations and revised sitemap, UX auditing

Proposed navigation, UX, sitemap

Current site prior to redesign