Intel – Mobile Content Strategy

Created and completed 426 line audit against 20 different criteria to evaluate content quality and effectiveness of m.intel.com. Compiled google analytics and site catalyst reports, assessed metrics, customer engagement and provided recommendations and a 45 page book of best practices with screen shots.

For
Intel
Type
mobile evaluation post redesign
URL
www.m.intel.com

Intel Mobile

Older homepage view

Video assessments

Content assessment & evaluation extracted from 426 line audit

Content Marketing Sales Engagement Cycle

Weighting Scale snapshot - recommendations from mobile content audit