Nationstar | Mr. Cooper Go To Market Plan

Role
Digital Marketer and Strategist
For
Phenomenon Agency
Date
June – August 2017
Type
Mortgage, Finance
URL
www.mrcooper.com
Phenomenon recently helped Nationstar complete its planned transformation into Mr. Cooper and launched the renamed entity’s first campaign this summer.

This work was more about a long-term effort to update the public perception of Nationstar rather than to just make a few ads.

My piece of the lion-share of work is the complete earned, owned, paid and shared go to market plan. I created the entire strategy in weeks vs. months and included day-parting tips, platforms when to repurpose content, types and educated the creative team on all requirements for all digital ads and content.
Created a future-state roadmap for product development and integration for UX Director.
20 page/brand competitive analysis of Nationstar’s JD Power & Associates list.