Nationstar | Mr. Cooper Go To Market Plan

Phenomenon recently helped Nationstar complete its planned transformation into Mr. Cooper and launched the renamed entity’s first campaign this summer.

This work was more about a long-term effort to update the public perception of Nationstar rather than to just make a few ads.

My piece of the lion-share of work is the complete earned, owned, paid and shared go to market plan. I created the entire strategy in weeks vs. months and included day-parting tips, platforms when to repurpose content, types and educated the creative team on all requirements for all digital ads and content.
Created a future-state roadmap for product development and integration for UX Director.
20 page/brand competitive analysis of Nationstar’s JD Power & Associates list.