Jinza Bridal Couture, a custom made to order bridal boutique in Los Angeles and San Francisco faced a customer acquisition dilemma.

The boutique’s foot traffic was primarily based on referrals, seasonal shifts, and word-of-mouth.

To increase site traffic, I created a detailed SEO audit and plan. I helped execute new page layouts, headlines, calls to action, information form requests, imagery suggestions and blog topics.

I wrote a Google Review and helped the owner craft social media content to garner more reviews.

The Google Review received 1,000 page views within a few months and customers began trickling into the store. The site receives an average of 800 views today.

  • Role Content Strategist, Copywriting, Page Layout, SEO

  • Date March 2017-July 2017

  • Type SEO, content, copy

  • URL www.jinzabridal.com

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