Jinza Bridal Couture, a custom made to order bridal boutique in Los Angeles and San Francisco faced a customer acquisition dilemma.
The boutique’s foot traffic was primarily based on referrals, seasonal shifts, and word-of-mouth.
To increase site traffic, I created a detailed SEO audit and plan. I helped execute new page layouts, headlines, calls to action, information form requests, imagery suggestions and blog topics.
I wrote a Google Review and helped the owner craft social media content to garner more reviews.
The Google Review received 1,000 page views within a few months and customers began trickling into the store. The site receives an average of 800 views today.
Role Content Strategist, Copywriting, Page Layout, SEO
Date March 2017-July 2017
Type SEO, content, copy